SXSW was full of tech, lengthy strains, inclusivity and patriarchy smashing. However one of the life affirming takeaways, certainly one of many convention’s most surprisingly conscious experiences, got here from an unlikely supply.
Brian Solis made his title as a digital anthropologist and futurist; he’s broadly credited with shaping many market traits from the rise of Net 2.0 to startup acceleration to expertise design to digital transformation and company innovatoin. However just lately his profession has developed into one thing nonetheless extra insightful than the sum of his analysis.
From Enterprise Tech to Humanity
In earlier years at Southby, Solis has spoken about experience innovation, why Silicon Valley is such a mess, and how we all got hooked like little lab rats on social media. This yr, he zoomed in even additional on the human situation to attempt to perceive why our consideration spans and focus have fallen off the map, and what meaning for these of us making an attempt to reclaim a contented life within the social media age.
Earlier than a e book signing throughout his anticipated SXSW keynote, Solis celebrated the launch of a brand new e book at an intimate venue, sponsored by Cobalt Robotics. He spoke with TechCrunch’s Editor-at-Massive Josh Constine on the Eleanor in Austin’s Warehouse district. With greater than 200 in attendance, Solis launched his new e book, Lifescale: How to Live a More Creative, Productive and Happy Life.
Okay Google, Why Can’t I Write This E-book?
The e book is his eighth, however Solis says it’s his first private enterprise. And it happened as a result of he was making an attempt to write down a distinct e book — -but hit a wall of “perpetual distraction” so exhausting he couldn’t get the job carried out. Taking a step again, Solis puzzled what was fallacious, why he was having such a tough time concentrating, and the way that was related to our more and more tech-dominated lives. Being a researcher, he dug up the information. And Lifescale is a deep dive into what he found.
Ostensibly, Lifescale touches upon many acquainted touchpoints of wellness:
- Get loads of high quality sleep
- Begin a mindfulness observe
- Refresh your private core values, your function and use them to outline a extra well timed and private imaginative and prescient and mission
However what’s astounding about this presentation is the sheer quantity and high quality of knowledge Solis presents as supporting proof of our want to tug again from multitasking and Pavlovian responses to our gadgets and Fb accounts. Solis juxtaposes efficient short-term hacks (just like the Pomodoro approach) with a deeper exploration of our distraction drawback and the right way to repair it for good.
The Name to Motion is Coming From Contained in the Home
Solis makes his case not from the perspective of a wellness guru, however slightly a Silicon Valley veteran. He doesn’t give into the temptation to vilify know-how with blanket judgments, as a substitute utilizing particular examples of how sure makes use of of know-how are making us sick in sure methods, and what we will do to show that round.
Alongside the way in which, Solis ventures from his ordinary enterprise advertising and marketing territory into private, even touching insights about what it means to be human and to dwell a lifetime of fullness.
Lifescale additionally consists of some revealing issues concerning the methods tech corporations use to maintain us hooked on their merchandise. If Fb’s method to members and their information makes you uncomfortable, wait till you hear what Netflix’s CEO has to say about his viewers.
Brian is the Marie Kondo of your thoughts, physique, and spirit for a contemporary period.
That is The E-book You Can’t Get Out of Your Head
Solis’s factors caught with me. I saved excited about them after all of the SXSW mud had settled, and on the aircraft journey dwelling it was my newly signed copy of Lifescale that I discovered myself devouring. As his earlier talks indicated, there’s some form of pressure mounting between the Silicon Valley elite and people who find themselves simply making an attempt to be folks. With Lifescale, Solis has given us the information to have energy over our personal consciousness once more. Put it in your spring studying record.
In the event you’re a type of individuals who began the brand new yr by binge-watching Marie Kondo’s Tidying Up, contemplate this a spring cleansing in your consciousness. Sure, I say that with a straight face, Brian is the Marie Kondo of your thoughts, physique, and spirit for a contemporary period.