How Many Individuals Use Snapchat?
As of June 2019, Snapchat has reached 210 million energetic each day customers (Statista, 2019). To check, in Q1 of 2019, Snapchat had 190 million each day energetic customers, and in Q2 of 2018, 188 million. Snapchat is seeing an 8% enhance year-over-year of their each day person base.
Snapchat Each day Customers
Over 60% of Snapchat customers open the app each day, with nearly half claiming they open the app a number of instances a day. Snapchat customers spend on common, nearly half-hour a day creating, sharing and watching content material on the app.
Snapchat Utilization Primarily based On Age
90 % of all 13-24 12 months outdated’s and 75 % of all 13-34 12 months outdated’s use Snapchat within the U.S. (Snapchat, 2019); and based on U.S. youngsters, Snapchat is an important social community of their era, forward of opponents equivalent to Instagram, Twitter or Fb.
As Snapchat has grown and aged, so have their customers. There’s a giant false impression that Snapchat is simply common with youngsters, when actually, most Individuals between 18 and 29 are Snapchat customers.
Snapchat Lens Utilization
75% of Snapchat’s 210 million each day energetic customers play with Lenses every day. This exhibits the large viral potential that manufacturers can capitalize on. Making a extremely shareable Lens will enable manufacturers to get in entrance of customers for nonetheless lengthy they play together with your Snapchat Lens (20 seconds on common) along with the time the person’s associates spend viewing their Snap.
Snapchat Advert Spend
Snapchat generated over 1.5 billion in internet advert income in 2019, capturing .5% of worldwide digital advert spend. To check, Instagram, the social media big, solely accounts for 4.5%. As Snap’s Advert platform continues to develop and enhance, there’s certainty that this quantity will proceed to extend.