We dealt with this geofilter marketing campaign for the real-time location app, Karavan. Their geofilter generated over 40,000 impressions and Snapchat solely charged $6.03 to let it run.
Why it labored:
Karavan’s geofilter was a hit as a result of it offered worth to the Snapchatters utilizing it. The geofilter was positioned over sixth Road which is a high-populated bar road in Austin, Texas. It is a road that lots of people from out of city go to.
Karavan’s geofilter did not simply embrace a name to motion to obtain their app and their app icon. What’s vital to notice is that there’s additionally a Texas graphic and textual content displaying that they are on sixth Road and so they’re out having enjoyable with their associates.
8) Not Putting Your Geofilter Over A Populated Space
Clearly should you’re working a geofilter over a party or restaurant for a private occasion, this rule would not apply.
Here is rule of thumb for profitable geofilter campaigns:
Solely run a geofilter over an space that you simply suppose will likely be inhabited by at the least over 1000 folks.
Here is one other instance from our associates over at Karavan: